Today London-based Nothing has announced a partnership with elevated retail solution Smartech and Selfridges to launch its debut product ear (1). The new consumer tech brand is on a mission to remove barriers between people and technology to create a seamless digital future. Challenging today’s consumer tech industry, Nothing aims to create an ecosystem of connected devices with iconic designs, starting with true wireless earbuds. Featuring the raw beauty of technology with a distinctive transparent finish, Nothing ear (1) delivers a pure sound experience and will be available at Selfridges London via Smartech and at Selfridges.com when it releases this summer.
“Selfridges is an iconic shopping destination for us to launch ear (1),” said Carl Pei, CEO and Co-founder of Nothing. “Thanks to Smartech, the partnership will provide us with the platform to showcase Nothing’s uniquely designed tech to consumers who value quality and new ideas.”
“Smartech is the destination for innovative partnerships with the world’s best department stores," said Nathalie Bernce, CEO and Co-founder of Smartech. “We are proud to bring together Nothing and Selfridges to showcase the hotly anticipated ear (1) true wireless earbuds.”
“We’re excited to launch the highly anticipated Nothing ear (1) at Selfridges,” said Martyn Stroud, Selfridges Technology Buying Director. “Our customers embrace tech that is innovative and iconic, so we look forward to unveiling it to them when the time comes.”
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Nothing is dedicated to removing the barriers between people and technology to create a seamless digital future. Based in London, Nothing wants to inspire people to believe in the positive potential of technology again. Starting 2021, Nothing will begin bringing back artistry, passion, and trust to the field of consumer technology.
Nothing is a privately held company with backing from GV (formerly Google Ventures) and other private investors including; Tony Fadell (Principal at Future Shape & Inventor of the iPod), Casey Neistat (YouTube personality and Co-founder of Beme), Kevin Lin (Co-founder of Twitch) and Steve Huffman (Co-founder and CEO of Reddit).
Smartech has become the destination for innovation and has been disrupting traditional retail since its inception in 2016. In exclusive partnership with the world’s best department stores, we curate the finest selection of the latest lifestyle tech. As an experience-led retailer, we are the interface between innovation and technology. Our journey has led us to where we are today. We have come here to craft immersive retail environments where people can experience, play and discover all the latest innovations that the world has to offer.
At the core of everything we do, is a passion to bring you the unbelievable. We bring life to what the world is creating, helping people discover and try the latest cutting-edge innovation. Pushing the envelope of retail theatre is at the heart of what we do by bringing life to not only what’s new, but what’s next. We love telling the story of our makers and creators through unforgettable experiences that amaze and amuse. Bridging the gap between technology and lifestyle. We are Smartech, the Destination for Innovation.
Thought-provoking, unconventional and fearlessly creative, Selfridges has always sought to do things a little differently. More than a shop, Selfridges is a social centre with sustainability at its heart, powered by imagination, curiosity and creativity.
The only store to be named the Best Department Store in the World four times, Selfridges offers a shopping experience that promises to surprise, amaze and amuse its customers by delivering extraordinary experiences.
Selfridges is committed to transforming the way we shop physically and digitally. From its in-house Cinema, restaurants and bars, skate bowl and extraordinary events calendar, to celebrating new and upcoming artists and designers, Selfridges has always been more than the sum of its products.